Beyond the craft. Logos need to reflect a client’s dreams and vision for their brand’s future expansion. The aspirational nature makes voices come to life with every small design, reflecting a personality in every mindset.
Process overview of brand design works in progress for a non-profit networking program
Engage, Strengthen & Sustain
Increase Awareness, Understanding & Connection
Communicate the tangible benefits Lambda Chi delivers to undergraduates and alumni
– In All Stages Of Their Lives –
Today's multimedia environment requires a graphical system of branding elements that can be rearranged, redefined and remixed to work in any medium in the world. It's about establishing a visual language to express yourself and communicate comfortably with your audience.
Making stuff is cool but making a difference is way cooler. An opportunity to lend my skills to an organization that has great goals and a true purpose is an opportunity I'll take every time.