Brand - Managing Perception
A brand is not just a logo or a corporate identity. A wise man once said that your brand is simply what “they” think about “you.” Branding or Brand Design is the act of managing the perception of what “they” think and feel within your brand’s experience. The design of a brand is established through a set of visual principles and elements that communicate a set of values of a company to its audience. Branding is what guides the design, creative direction and overall decision-making of a company: It’s the act of defining who we are as a collaborative company.Logo Mania
Beyond the craft. Logos need to reflect a client’s dreams and vision for their brand’s future expansion. The aspirational nature makes voices come to life with every small design, reflecting a personality in every mindset.
Brand Strategy
Process overview of brand design works in progress for a non-profit networking program
LAMBDA CHI ALPHA’S JOSEPH T. CHARLES MENTORING PROGRAM
- This brand strategy was designed to create and provide a link for undergraduate brothers and associate members to their future. This link was made possible through the advice and coaching of alumni brothers who have been successful in their chosen professions.
- The program is a network of alumni brothers and friends who are willing to provide Lambda Chi Alpha brothers and associate members with information regarding various career paths, geographical insights, and knowledge gained in previous work experience.
- Mentors and mentees come from a wide range of backgrounds and experiences that will determine the type of mentoring relationship that will evolve.
WHAT IS THE BUSINESS CHALLENGE?
- Communicate with a greater number of alumni.
- Enhance the long-term sustainability of the Fraternity.
- Improve participation in the Mentoring Program, which has been historically unfertilized by undergraduates and alumni.
Engage, Strengthen & Sustain
WHAT IS THE GOAL OF THE BRAND AND WHAT DETERMINES SUCCESS?
- Communication with a greater number of alumni.
- Enhance the long-term sustainability of the Fraternity.
- Improve participation in the Mentoring Program, which has been historically unfertilized by undergraduates and alumni.
Increase Awareness, Understanding & Connection
Communicate the tangible benefits Lambda Chi delivers to undergraduates and alumni
– In All Stages Of Their Lives –
A System-based Approach
Today's multimedia environment requires a graphical system of branding elements that can be rearranged, redefined and remixed to work in any medium in the world. It's about establishing a visual language to express yourself and communicate comfortably with your audience.
SAFEchild Brand Refresh
Making stuff is cool but making a difference is way cooler. An opportunity to lend my skills to an organization that has great goals and a true purpose is an opportunity I'll take every time.
