One of my biggest points of pride during my time with Peter Millar was introducing my D.I.Y. video production tactics to the companies existing & new shoots. The cost of quality video tools has come down significantly in the last few years; this combined with a specific ideology and creative approach, allows a single person or a small team to create video content on par with the high expectations of the luxury fashion world. >
The Compostion, styling, backgrounds & more all come together to tell a story. Wether shooting in natural light or staging a studio shot it's all about framing the product.
When your content is extended across a growing number of platforms and produced in multiple mediums creating content within an overarching campaign in mind ensures consistent messaging and branding.