Being a project-based web designer means you’re the field general in a visual war for the user's attention. As attention spans decrease and the number of brands using the web as a business platform grows, getting a user to interact with an online experience grows increasingly difficult. Getting the attention your brand needs demands a balance of hype-beast-like cool factors paired with a genuine concern and care for users as they navigate the hierarchy of your online experience.
Pieces, Parts, Mockups, Custom UI, WordPress Customization and more.
WordPress is the perfect CMS/Web Platform for those with moderate budgets. Saving budget typically spent on a framework allows brands to focus their moola on the designs and media content within the site and let the visuals carry the experience.
Landing pages are the most exciting field I have worked on in the web design world. A properly designed single page experience activates a user and measures it with visual heat maps and click patterns for optimization over time.
While working with the Lambda Chi Alpha brand, I was tasked with designing a visual language that could help reshape their digital brand and website platform.
These images reflect a series of templates and samples for a web refresh.
Site updates, A/B tests, heat-map explorations and constant iterations. The world of e-commerce is all about consistently tweaking your approach and refining the customer's journey over time to provide a sense of comfort for your shoppers’ experience.